Local markets in Poland

Main local markets in Poland

A local market is a market concentrated in a specific geographical area or region. In our new article we will describe the main local markets in Poland, groups of goods produced and sold in different regions of the country. This information will help entrepreneurs starting a business in Poland to choose the direction of their activity, to determine in which area a newly opened company in Poland will develop or to determine the direction of the services provided. In this article, we will not talk about large and global resource or financial markets, we will talk about markets that will be of interest to small entrepreneurs, so that businessmen can take this factor into consideration when starting a business in Poland. Most of the products and services sold in the local market are produced and consumed in the area. Such a market may include food, renovation and construction services, retail and other similar products and services. A local market may be popular with consumers seeking organic products to support local entrepreneurs and the economy of the area. Local markets can also serve as a platform for business development in Poland, as they facilitate interaction between buyers and sellers and foster community building. In Poland, there are many local markets in various economic sectors that can be used by small businesses. Here are just a few of them:

1. A food market is a market where food is sold.Many towns and villages have their own markets where farmers and food producers sell their goods directly to consumers.This market will be of interest for opening a trading company in Poland to sell food products.
2. Electronics market – local markets where you can buy computers, phones, tablets, TVs and other electronic devices are also common throughout Poland.This market will also be of interest to businesses selling electronic devices.
3. Car market – numerous local markets where cars can be bought and sold are located in nearby suburbs and cities. Typically, sellers offer second-hand cars, the technical and external condition of which may vary. These markets may be of interest for setting up a transport company in Poland.
4. Clothing and footwear market – local markets specialising in the sale of clothing and footwear of different categories and quality are available in most cities in Poland. This is where you can find both designer and mass-produced products.
5. Furniture market – there are both large shopping centres and small shops specialising in the sale of furniture. In these markets you can find ordinary mass-produced furniture as well as handmade designer pieces.
6. Metal, chemical and building products and materials market.

This is not a complete list of local markets in Poland, but it shows the diversity of industries they cover.

Below we will try to give more details on each of them, taking into account the geographical location and production of goods of a specific type.

Food market

The food market in Poland has a wide range of products and covers many areas of the country. The main areas that are involved in supplying goods to this market include:

• Various regions of the Pomeranian Voivodship, such as Gdańsk, Gdynia, Sopot, Puńsk, Bytom and others, where meat, fish, vegetables and fruit are produced
• Greater Poland voivodeship, where cereals, vegetables, fruit and berries are grown.
• Mazowieckie Voivodeship, where the Polish capital Warsaw and the cities of Modlin, Plock, Radom are located, where various types of food products are produced, including meat, vegetables, fruit, dairy products and others.
• Lublin Voivodeship, where many types of vegetables, fruits and berries are grown and supplied to the Polish market.
• Silesia Province, where meat, milk, cheese and other products are produced.

These are just some of the main areas of Poland that are involved in supplying goods to the Polish food market. In general, the food market in Poland includes products from almost the entire national territory.

Automotive markets

The main car and car parts manufacturing markets are located in:

• Warsaw-Lodz region – the main centre of car and car parts production in Poland, with factories of manufacturers such as Fiat, Opel, Toyota, Peugeot, Renault, Volkswagen and other companies located here
• Silesia-Lublin region – the largest factories of automotive giants Volkswagen, GMC, Bridgestone and other companies are located in this region.
• Pomeranian-Kujawsko-Pomorskie region – here are located plants producing spare parts for leading car manufacturers, such as Bosch, Magneti Marelli, Valeo and other companies.
• Małopolskie Voivodeship – here are the plants of Orlen Oil, Pronar and other companies specialising in the production of car oils and tyres.
• Zachodniopomorskie Voivodeship – this region is known as a producer of machinery and ships, such as Dziadkiewicz, Remontowa Shipbuilding and other companies.

Electronics markets

There are several regions in Poland where electronics manufacturing and production facilities are located. Some of these are:

• Warsaw region: the largest factories of LG Electronics and Samsung Electronics are located here.
• Lower Silesia voivodship: LG Electronics, which manufactures televisions and monitors, is located here.
• Małopolskie voivodeship: there are factories of LG Electronics, Samsung Electronics, Fujitsu, Dell, Canon, Lenovo and other companies located here.
• Pomeranian Voivodeship: there are factories of Philips, Nokia, Ericsson and other companies.
• Kujawsko-Pomorskie voivodeship: here are the factories of Whirlpool, Bosch and other companies producing electronic household appliances.

These are just some of the regions in Poland where electronics manufacturing and production facilities are located.

Clothing and footwear market

Poland is a large country with a developed infrastructure and a diversified economy. Clothing and footwear are important sectors of the local economy that cover several regions and cities. It is an area of activity that is very attractive if a private entrepreneur wants to do business in Poland. Some of the main areas related to clothing and footwear production in Poland include:

• Warsaw is the capital of Poland, where many fashion brands have their shops and headquarters. It is also home to many manufacturing plants specialising in clothing and footwear, as well as shops, markets and shopping centres.
• Łódź, the second largest city in Poland, is famous for its textile industry and historical heritage in clothing and footwear production. It is home to many companies involved in the production of textiles, clothing and footwear
• The Pomeranian Voivodeship is a region in the north of Poland with several important ports and important cities such as Gdansk and Gdynia. The region is one of the important centres for the production of clothing and footwear, as well as a location for international trade.
• Silesian Voivodeship is a region in south-western Poland with cities such as Katowice, Gliwice and Szczecin. The region is a major producer of clothing and footwear, as well as a location for shopping centres and business events.
• The West Pomeranian Voivodeship is a region in north-western Poland with cities such as Szczecin and Sława. The region is home to many manufacturing companies, as well as shops where clothing and footwear can be purchased.

This local market will be of interest to entrepreneurs who want to start a business in Poland by opening a trading or transport company.

Starting a business in Poland and local markets

When starting a new business in Poland, it is important to consider local markets, as this allows you to more accurately assess the demand for your company’s products or services and tailor them to the needs of the specific area. For example, if you open a grocery shop in a region with a high demand for organic products, it is better to stock the shop’s assortment with such products to attract more customers. Another example is opening a restaurant in Poland in a tourist region. In this case, it is necessary to take into account the tastes of tourists and offer dishes popular in different countries. Seasonality and changes in demand depending on the season should also be taken into account. In both cases, an analysis of the local market will help to plan the business more effectively and increase the likelihood of success. Poland is divided into 16 regions, each with its own characteristics and needs, so it is necessary to study these markets to understand what goods and services will be in demand. This should be considered by all entrepreneurs setting up a business in Poland or buying a ready-made business in Poland. Competition in the market in Poland can be fierce, with many local, national and international companies. Therefore, it is important to know which companies dominate the market in each region to find out which products and services are in demand and how you can stand out from the competition.

Local market interaction analysis

A local market interaction analysis is an important process when starting a business in Poland, which helps to understand the preferences and needs of potential customers, identify competing players and possible problems that may arise, and help to find contractors in Poland. Here are a few steps to conduct a local market interaction analysis:

Define your target market: find out which groups of people are potentially interested in your product or service.

Determine market competitiveness: carry out research and find out how many companies already offer similar products or services in your chosen region.

• Collect and analyse data: collect all available data on the local market, including sales statistics, business reports, customer feedback and any other related data.
• Assess market potential: use the data and information collected to assess the market potential of the product or service.
• Assessment of required infrastructure: determining what infrastructure and resources are needed to launch the business in Poland and operate it in the selected market, including technical support, personnel, location, etc.
• Demand forecasting: analysing the data collected and determining how many potential customers may be interested in the product or service in the selected region based on their needs and preferences.
• Risk assessment: assessing the potential risks and possible problems that may arise when starting a business in the selected region and determining how to minimise them.
• Getting to know the local culture: getting to know the local culture, traditions and customs in order to understand the preferences and needs of the local population and respect their culture.

The final result of the local market interaction analysis should consist of a detailed report that evaluates the product or service and determines the best business to open in Poland and whether it will be successful in the local market in question.

The process of opening a business in Poland is quite laborious, but in principle, if the entrepreneur approaches the matter competently, there should be no special problems. If you want to open a company in Poland and save time and effort, it is better to turn to specialists who are well versed in all stages of company formation and familiar with local regulations. Our company is ready to help you at every stage. If you still have questions or would like additional advice on this topic, please contact us at office@progressholding.pl.